transform a simple and efficient e-commerce into an amazing experience that engages, explores purchase motivators and creates appreciation and desire for jewelry, and helps users to buy easily.
My Role
I led the UX Design team responsible for this project in March 2015 during Discovery and Ideation, I also collaborated with the Product Manager and the Technology team until Delivery.
Core Team
UX Design lead (Gislene Freitas) UX/UI Designers (Daniel Racca and Kaio Sant'anna) Front-end developers Marketing manager Product manager Product Owner
Tool kit
Sketch Invision Google Analytics User Surveys and Benchmarks. Hotjar (behavioral analysis) Photoshop, Illustrator
